{"id":6018,"date":"2021-01-24T09:19:52","date_gmt":"2021-01-24T12:19:52","guid":{"rendered":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/?p=6018"},"modified":"2021-01-24T09:19:52","modified_gmt":"2021-01-24T12:19:52","slug":"o-ibope-inteligencia-fecha-e-familia-montenegro-deixa-o-ramo-de-pesquisas-depois-de-79-anos","status":"publish","type":"post","link":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/2021\/01\/24\/o-ibope-inteligencia-fecha-e-familia-montenegro-deixa-o-ramo-de-pesquisas-depois-de-79-anos\/","title":{"rendered":"O Ibope Intelig\u00eancia fecha e fam\u00edlia Montenegro deixa o ramo de pesquisas depois de 79 anos"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6020\" src=\"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-content\/uploads\/sites\/11\/2021\/01\/ibope1.jpg\" alt=\"\" width=\"600\" height=\"430\" srcset=\"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-content\/uploads\/sites\/11\/2021\/01\/ibope1.jpg 600w, https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-content\/uploads\/sites\/11\/2021\/01\/ibope1-300x215.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\">Depois de 79 anos, a fam\u00edlia Montenegro vai deixar de estar ligada ao Ibope e \u00e0s pesquisas de opini\u00e3o. Em 2015, os Montenegro venderam o Ibope M\u00eddia (que mede audi\u00eancia de TV) para a inglesa Kantar. Mas preservaram o Ibope Intelig\u00eancia, que faz pesquisas pol\u00edticas, de opini\u00e3o e de mercado.<\/p>\n<p style=\"text-align: justify;\">Agora, decidiram tamb\u00e9m sair deste neg\u00f3cio e fechar a empresa no fim deste m\u00eas \u2014 mesma data em que vence o acordo de licenciamento da marca Ibope, que passa a ser 100% da Kantar.<\/p>\n<p style=\"text-align: justify;\">M\u00e1rcia Cavallari, CEO do Ibope desde 2010 e alguns executivos que trabalham com ela, resolveram abrir uma outra empresa \u2014 de pesquisa, naturalmente. Ser\u00e1 o Ipec (Intelig\u00eancia, Pesquisa e Consultoria).<\/p>\n<p style=\"text-align: justify;\">Blog do Lauro Jardim*<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depois de 79 anos, a fam\u00edlia Montenegro vai deixar de estar ligada ao Ibope e \u00e0s pesquisas de opini\u00e3o. Em&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica"],"jetpack_featured_media_url":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-content\/uploads\/sites\/11\/2021\/01\/ibope1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-json\/wp\/v2\/posts\/6018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-json\/wp\/v2\/comments?post=6018"}],"version-history":[{"count":0,"href":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-json\/wp\/v2\/posts\/6018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-json\/wp\/v2\/media\/6020"}],"wp:attachment":[{"href":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-json\/wp\/v2\/media?parent=6018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-json\/wp\/v2\/categories?post=6018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tribunanf.com.br\/blogdoralfereis\/wp-json\/wp\/v2\/tags?post=6018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}